"The Universal Bag is a beautiful and high performing product that encourages customers to buy into reusability and sustainability it's not a bag you'd ever feel comfortable throwing in the bin. We are delighted to have partnered with Anya and her team on the Universal Bag which further supports the reduction and need for single use plastics. Solent chief executive Ashley Symonds commented: “Both Anya and Solent have a shared heritage in creating and producing market disrupting initiatives that help customers to lead healthier and more sustainable lives. Instead, we must repurpose, reuse and make existing plastic materials circular - this is why we're excited to be an early adopter of Anya Hindmarch's new Universal Bag as it is a great example of circularity at work." “Plastic will continue to have its uses but we must not create any more of it unnecessarily. "We recently took the decision to remove our bags for life as our research showed that they were increasingly being treated as a single use item, and this is part of our commitment to only use plastic where it can be recycled, reused or home composted by 2023,” explained Waitrose executive director James Bailey. Reducing plastic and tackling the climate crisis can’t be solved in isolation, it requires collaboration and we’re proud to represent that message and inspire change as part of Anya’s new campaign.” “It’s for this reason that fourteen years after we first partnered with Anya Hindmarch on the ground-breaking ‘I Am Not A Plastic Bag’ we’re delighted to join forces with her again on a brilliant new initiative, The Universal Bag. It’s why we set an ambitious target to reduce our use of plastic packaging by 50 per cent by 2025 and committed to making it easier for our customers to recycle while offering them more reusable options when they shop with us. Sainsbury’s chief marketing officer Mark Given added: “We are serious about reducing plastic and we know it’s an issue our customers and colleagues are passionate about too. By collaborating on this project supermarkets are showing their continued commitment to reducing the amount of plastic on our planet.” “When you throw something away, there is no “away”. The Universal Bag is designed to offer an alternative solution that saves plastic from landfill, is simple to recycle 100 per cent, is guaranteed for 10 years, and is hopefully special enough to inspire people to use it,” says company founder and creative director Hindmarch. “Everyone needs a bag to move things around. It is hoped the chic design will also capture attention, helping raise awarenessĪnya Hindmarch and Solent have committed to share insights from the project with all global retailers on request and progress as quickly as possible the use, reuse and recycling of shopping bags around the world. The Universal Bag also features an innovative freepost returns pouch built into a pocket inside the bag so it can be recycled locally.
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The bag is made from 100 per cent recycled plastic and each step and material used in making the bag, guaranteed for 10 years, has been fully certified under the Global Recycling Scheme (GRS). Sainsbury’s edition (RRP £10) is now available with Waitrose’s available from January 26 in over 90 stores initially (RRP £10). Pioneering partners Sainsbury’s and Waitrose are the first supermarkets to launch their own exclusive edition of The Universal Bag.